Some of my favourite photographs are the ones people never realised I was taking.
I've spent over 10 years working in the creative industry, both in front of and behind the camera. My background in performance has given me a unique perspective on storytelling, helping me understand not only how to capture a moment, but what it feels like to be the person in front of the lens.
Growing up in Madrid before moving to Surrey at the age of 15 gave me a multicultural outlook that continues to shape the way I connect with people. Over the years, I've worked across a range of creative industries, building a career centred around authentic storytelling through photography and film.
My work has taken me from major sporting events, including the Women's World Cup and the LPGA Tour, to international conferences, commercial campaigns and brand activations for organisations such as Adidas, Hyatt Hotels, Sony Music and IQPC. Whether I'm photographing an athlete, documenting a conference, creating content for a brand or capturing a personal milestone, every project starts by understanding what matters most to the people I'm working with.
For me, the best imagery comes from genuine moments. While planning and preparation are essential, it's often the moments in between—the laugh after a conversation, the quiet moment before stepping on stage, or the interaction people don't realise is being photographed—that tell the most powerful stories. My aim is always to create an environment where people feel comfortable, allowing genuine moments to unfold naturally while documenting the story as it happens.
Every project is different, but my approach remains the same: to create honest, impactful photography and film that reflects the people, the atmosphere and the story behind every moment.