Behind the Scenes | Red Roses × O2

Client

Red Roses

Location

UK

Year

2025

Commissioned to create behind-the-scenes photography during the Red Roses' O2 campaign shoot, producing a library of social-first content for players to share across their own channels once the commercial was released. Alongside documenting the production, the focus was on capturing authentic moments, personalities and interactions that complemented the wider campaign.

Three women dressed in white, carrying white helmets, walking along a rural road during daytime with a blue sky and clouds overhead.
A woman standing outdoors in a field of tall, dry grass under a blue sky with some clouds. She is wearing a white athletic jacket with red and blue accents, and the Olympic logo with 'O2' on it.
A smiling woman in a white sports outfit holding a white helmet, standing in a field of golden crops under a partly cloudy sky.
A woman dressed in a white athletic outfit holding a white helmet, standing outdoors on a gravel surface with parked cars and industrial buildings in the background, under a bright blue sky with scattered clouds.
Two women in athletic clothing are having a conversation outdoors on a sunny day with clear blue skies, while two others are seated nearby, partially visible in the foreground.
Six women dressed in white with red accents taking a selfie together outdoors on a sunny day, with equipment and black building wall behind them.
A group of women outdoors, engaged in conversation during a sunny day with blue skies. One woman, wearing white pants and a white jacket with a harness and holding a helmet, appears to be speaking to the others.
Three female racecar drivers walking outdoors, holding white helmets, dressed in white racing suits with the O2 logo, under a partly cloudy blue sky.
Two women outdoors with one sitting and smiling, wearing a white jumpsuit with a logo, and the other standing behind her with sunglasses and a sleeveless blouse. The scene is bright with a blue sky.
A woman in a sports jersey and shorts smiling while running through a busy outdoor area with trucks, tables, boxes, and other people in the background.
Two women in white rugby uniforms with red and green details, standing outdoors in front of a white trailer, smiling and enjoying the moment, while another person faces away and wears a black jacket with an orange warning label on the back.
Female rugby team members in white jerseys standing in a row during a photo shoot, with two crew members on either side and a blue backdrop behind them.
A group of female rugby players in uniform, standing together with their arms around each other, smiling for a photo during a break or post-game, with a photographer taking their picture and a blue screen behind them.
A group of women rugby players in white jerseys with red accents are visibly emotional, some crying and others upset, during a moment of tension or disappointment. They are standing against a blue background with green markers.
Group of female rugby players in white jerseys with red accents, standing together on a field, smiling and celebrating.
A women's rugby team in white uniforms with red trim, standing in a huddle with two coaches or staff members, outdoors on a sunny day, with other team members smiling and listening.
Close-up of a female rugby player smiling and waving, wearing a white jersey with red accents and the England rugby logo, with teammates and a blue backdrop in the background.
People in space suits preparing to launch from a rusty, weathered spacecraft with a curved metallic exterior and rusty lower section, under a clear sky.
People in white jumpsuits and helmets preparing to skydive from a helicopter.
People gathered outdoors at an event with a large structure that includes a crane and netted platform, possibly for a demonstration or show, on a sunny day with a blue sky and scattered clouds.
A group of women rugby players in white uniforms, standing together, surrounded by crew and equipment on a sunny field during a filming or photo shoot with large white and blue reflectors.
A woman smiling and shaking hands with a man outside a trailer or RV. The woman is wearing a navy T-shirt with logos and the man is wearing glasses and a gray hoodie.
A group of female rugby players in white uniforms with red accents standing outside a large camper trailer, smiling and chatting under a clear blue sky.
A person wearing glasses and a cap is operating a camera drone with a display screen showing an image of a rose and various technical data.

Behind the Assignment

While the main production team focused on the commercial itself, my role was to create a separate body of imagery for the players' personal social media channels. Working around the live production, I documented candid moments, portraits and behind-the-scenes interactions that gave audiences an authentic look at the day while supporting the campaign launch with additional content.

Editorial, commercial and sports photography throughout the UK and internationally.

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